When I was a kid growing up in Istanbul, my mum would take us out exploring with no real plan and no map. Those are some of my favourite memories. Years later, that same instinct turned into Field Trip Marketing, a way of thinking about marketing that starts with curiosity, real life, and the stories hiding in plain sight.

I have spent over 20 years as a marketer, and the thing I keep coming back to is this: the best marketing ideas are already around you. You just need someone to help you see them. Every month I explore that idea in the Field Trip Marketing newsletter and podcast, for small business owners and solopreneurs who want their marketing to feel more human and creative.

And for women business owners who are ready to go deeper, I offer marketing coaching and consulting to help them find their voice and build something that lasts.